Marketing Practices and Cases for Small and Medium-sized Enterprises

Author: Xu Jianming
Publisher:
Publish Date: 2005-04-01
Features: This book includes an overview of the marketing characteristics and strategies of small and medium-sized enterprises (SMEs), focusing on eleven parts such as the business environment of SMEs, marketing planning for SMEs, etc. The book uses concise theoretical concepts and analytical tools to re-examine relevant issues in the marketing of Chinese SMEs. At the same time, it explores a variety of advanced and practical marketing analysis techniques for SMEs, providing readers with fundamental knowledge.