Shopping mall management and operation

Author: Zhao Tao
Publisher:
Publish Date: 2005-05-01
Features: This series of books is rich and comprehensive, covering various sectors within the business domain, with a very broad scope. Each sector is treated as a separate topic, analyzed in detail through a dedicated volume. It begins with the concept of the sector, then introduces its origin, history, development, types, and characteristics, followed by a detailed explanation of specific aspects such as organizational structures, management systems, business strategies, and relevant laws and regulations. The content is not detached from reality or filled with empty teachings but focuses on issues closely related to corporate operations. The material is highly specific and thorough, addressing practical challenges in real-world operations, making it highly practical. After theoretical explanations, the authors skillfully incorporate vivid and easy-to-understand case studies, enabling readers to gain a more intuitive and profound understanding of the topics covered. The series also emphasizes the absorption of advanced research findings from abroad, introducing readers to valuable management experiences from world-renowned enterprises. Additionally, it provides an objective analysis and rational outlook on the current state of commercial modernization in China, offering solutions to various issues.