Marketing coach

Author: Chen Fang
Publisher:
Publish Date: 2005-05-01
Features: Marketing is everywhere, marketing is all the time. The world economy has entered an era of global big marketing and big planning. As an emerging, independent, and comprehensive applied science, marketing has continuously enriched, improved, and developed in the tide of the market economy. To achieve leapfrog development in fierce industry competition, companies must break the old rules. The author has referred to a large number of books and periodical materials on marketing theory and practice at home and abroad, and combined with personal experiences in marketing planning practice over the past decade, to write this book. Marketing is an emerging comprehensive applied science that is directly related to the survival and development of enterprises. The author hopes to take this opportunity to achieve intelligent complementarity, resource sharing, and work together with marketing planning elites from all walks of life to create a spring in the marketing industry.