Product Operation Service Psychology

Author: Han Yonggang
Publisher:
Publish Date: 2000-07-01
Features: This book is compiled based on the teaching plans, teaching syllabi issued by the Ministry of Education, and the commercial salesperson (intermediate) level standards formulated by the former Ministry of Labor and Social Security and the former Ministry of Domestic Trade. The content of the book includes an overview, the theoretical foundations of the psychology of commodity operation and service, customers' shopping needs and motivations, customers' psychology during shopping, customers' personalities and shopping behavior, the influence of groups on customers, psychological and behavioral characteristics of customers, the impact of sales staff's psychological qualities on sales behavior, reception tailored to customers' shopping psychology development, and other factors influencing customers' shopping decisions. The book is written to highlight key points, explain complex concepts in an accessible way, and emphasize practicality. It can be used as a textbook for commodity operation majors in secondary vocational schools and also as a reference book for in-service training.