Blue Ocean Strategy: Beyond Industry Competition, Creating New Markets: Beyond Industry Competition, Creating New Markets

Author: Jin (Korea), Moalone (USA), translated by Ji Mi
Publisher:
Publish Date: 2005-05-01
Features: To seek sustainable, profitable growth, companies often engage in head-on competition with their rivals. They fight for competitive advantage, market share, and differentiation. However, in today's overly crowded industrial markets, such intense competition can only trap companies in the bloody "red ocean"—a fiercely contested space of known market boundaries—where they scramble for increasingly shrinking profit margins. In this book, the authors challenge all the well-known laws of strategic success. They argue that lingering in the red ocean of competition will make it increasingly difficult to create future profitable growth. Based on their research of 150 strategic actions spanning over 100 years and involving more than 30 industries, the authors propose that to win tomorrow, companies must not compete with rivals but instead create "blue oceans"—new market spaces with vast untapped demand—to pave the way for growth. This strategic action, known as "value innovation," can create leaps in value for both companies and buyers, enabling companies to completely outdistance their competitors and unlock new demand. Blue Ocean Strategy provides a systematic approach for companies to break free from competition. In this groundbreaking book that disrupts traditional strategic thinking, the authors present a proven analytical framework and tools to help companies successfully create and capture blue oceans. Through their analysis of numerous strategic actions across various industries, the authors also propose six principles for successfully formulating and executing blue ocean strategies. These principles guide companies on how to rebuild market boundaries, focus on the bigger picture, surpass existing demand, follow a logical strategic sequence, overcome organizational obstacles, and embed strategy execution as part of the strategy itself. Since its publication by Harvard Business School Press in February 2005, Blue Ocean Strategy has generated immense global impact, earning titles such as "Wall Street Journal Bestseller," "USA Bestseller," and "Global Bestseller." To date, it has been translated into 24 languages, shattering the record for international rights sales in the history of Harvard Business School Press.
To seek sustainable, profitable growth, companies often engage in head-on competition with their rivals. They fight for competitive advantage, market share, and differentiation. However, in today's overly crowded industrial markets, such intense competition can only trap companies in the bloody "red ocean"—a fiercely contested space of known market boundaries—where they scramble for increasingly shrinking profit margins. In this book, the authors challenge all the well-known laws of strategic success. They argue that lingering in the red ocean of competition will make it increasingly difficult to create future profitable growth. Based on their research of 150 strategic actions spanning over 100 years and involving more than 30 industries, the authors propose that to win tomorrow, companies must not compete with rivals but instead create "blue oceans"—new market spaces with vast untapped demand—to pave the way for growth. This strategic action, known as "value innovation," can create leaps in value for both companies and buyers, enabling companies to completely outdistance their competitors and unlock new demand. Blue Ocean Strategy provides a systematic approach for companies to break free from competition. In this groundbreaking book that disrupts traditional strategic thinking, the authors present a proven analytical framework and tools to help companies successfully create and capture blue oceans. Through their analysis of numerous strategic actions across various industries, the authors also propose six principles for successfully formulating and executing blue ocean strategies. These principles guide companies on how to rebuild market boundaries, focus on the bigger picture, surpass existing demand, follow a logical strategic sequence, overcome organizational obstacles, and embed strategy execution as part of the strategy itself. Since its publication by Harvard Business School Press in February 2005, Blue Ocean Strategy has generated immense global impact, earning titles such as "Wall Street Journal Bestseller," "USA Bestseller," and "Global Bestseller." To date, it has been translated into 24 languages, shattering the record for international rights sales in the history of Harvard Business School Press.