Marketing English (1 book + 2 tapes)

Author: Yuan Weiwen
Publisher:
Publish Date: 1999-10-01
Features: In today's business, directness, speed, simplicity, and clarity are key. The and persuasive language of sales are no longer applicable. The seller's responsibility is to speak the truth and present the product's uses and advantages in a concise and clear manner. This book is divided into two main parts: conversations and letters, with the "Phone Marketing" section written based on the following principles. As for "Mail Order," as long as the email design is well-crafted and attractive, it can often bring in additional revenue. The book covers over sixteen industries, from insurance, real estate, and finance to beauty products and health foods. Each conversation or letter example can serve as a reference. Of course, designing a marketing plan that perfectly suits a specific product requires your mind and creativity.