Dominate Asia

Author: Qian Weili
Publisher:
Publish Date: 2005-05-01
Features: The vast market potential in the Asia-Pacific region has attracted numerous foreign investments to develop. However, many foreign investments in the Asian market often end in painful lessons, as they fail to develop clear and comprehensive business strategies and execution plans tailored to the distinct competitive environment, Asian culture, market realities, and local customer expectations. Drawing on numerous examples and case studies from various industries, the author systematically applies analytical models and curves to depict the complex environment of the Asia-Pacific market. Furthermore, the book elaborates on quantitative methods such as creating business strength matrices and strategic direction matrices, aiming to help readers gain a comprehensive and in-depth understanding and analysis of the Asia-Pacific market, thereby formulating clear and effective business strategies.