Modern hotel management

Author: Zhan Yizheng
Publisher:
Publishing Time: 2002-10-01
Features: Hotel Management Series, Aligned with International Standards, Comprehensive and Practical. A Work of Authority Contributed by Leading International Hospitality Research Experts and Managers of Several World-Class Hotels, Gathering the Most Up-to-Date Global Data. Highly Revered Hotel Industry Master, Mr. Zhang Wuxiong, Officially Recommends This Book as a Must-Have Reference for All Hotel Professionals for Further Study and Practical Use.
In the face of rapid changes in the global socio-economic structure in the 21st century, hotel operations have also advanced towards globalization, informatization, technologicalization, diversification, and knowledge management, entering a "New Era" where "Competitiveness" and "Leadership" determine success. How to leverage marketing strategies to strengthen customer relationships? How to utilize technology to build a sound organization? How to apply knowledge management to enhance service quality? How to innovate products and lead target markets? How to effectively master operations through management techniques? How to leverage leadership strengths to drive innovation and achieve exceptional performance? And more. This is exactly what Modern Hotel Management will tell you.
The book not only significantly increases the latest and most practical professional knowledge and operational procedures but also adds English technical terms to meet the urgent needs of globalization and the demands of students studying abroad. The authors have combined their decades of experience in academia, industry, and government, integrating theory and practice to achieve the main goal of providing content that is both substantial and rich in examples, concise yet practical, enabling readers to apply knowledge effectively and meet the new changes and challenges faced by the hospitality industry in the 21st century.