Advertising Industry Frontier Issues: Legal Strategies and Cases

Author: Li Decheng
Publisher:
Publish Date: 2005-05-01
Features: The development of China's advertising industry has been very rapid, and a series of new issues that have emerged are worth rational reflection and summary. It is equally necessary for legal professionals to conduct research on these cutting-edge issues from a legal perspective. This book basically covers all the current cutting-edge issues in the advertising industry, with rich and comprehensive content and in-depth analysis. The main content of the book is the case analysis of advertising and intellectual property, which includes case analyses related to patents, trademarks, anti-unfair competition, copyrights, plant varieties, Olympic symbols, geographical indications, and trade secrets in the advertising industry. This part of the content is a collection of articles published by the author in the "Rhinoceros Horn" column in Modern Advertising over the past three years. By analyzing carefully selected cases, the book summarizes some specific recommendations for the industry, making it highly practical. Outdoor advertising in China emerged relatively late but has developed very rapidly. The book studies the development and strategies of outdoor advertising. Starting from the important factors influencing the regulation of outdoor advertising behavior, it proposes specific suggestions and opinions on aspects such as the planning of outdoor advertising placement, the improvement of information utilization and monitoring capabilities, and the management and use of outdoor advertising franchise rights. In recent times, calls to ban tobacco advertising have been growing, which is closely related to the implementation of the Framewor...
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