Real estate marketing planning

Author: Zu Lizhang
Publisher:
Publish Date: 2004-08-01
Features: Based on the fundamental theories of marketing and planning, this book closely integrates the characteristics of the real estate market, taking the entire process of engineering project construction as the main thread. It focuses on the comprehensive marketing planning of real estate projects, gradually advancing the levels of real estate marketing planning, and systematically elaborates on the basic theories, fundamental principles, and operational practices in real estate marketing planning, supplemented by numerous case studies. During the writing process, the authors have fully considered the foundational and professional needs of readers in architecture and real estate fields, emphasizing theoretical depth while highlighting practical applicability. This book can serve as a professional textbook for architecture, real estate, and engineering management majors or related disciplines in undergraduate universities, vocational colleges, higher vocational colleges, and adult universities. Additionally, it can be used as a reference or training manual for personnel in construction companies, real estate companies, marketing planning agencies, or intermediary agencies.