Civilization's Guardian

Author: Dongfang Television Station Editors
Publisher:
Publish Date: 2005-02-01
Features: Perhaps we could list many things, but a brand is undoubtedly one of the indispensable elements. I remember, at that time, the huge LOGO of FOX flashed in the night sky, while not far away, the massive advertisements of Time and People shone in contrast. My heart was filled with inspiration and passion. To create a media brand for our nation, we were all deeply moved and dedicated ourselves to the pursuit. In the year that has passed and in the long journey ahead, we may have many imperfections and regrets, but our efforts to build a brand will surely be remembered in the history of Chinese media. A brand is an ideal and a belief, the culmination of every detail. May our colleagues at Dongfang Television seize every detail of their work each day, and may we also seize every historical opportunity in the twists and turns of institutional innovation to create a favorable growth space for Dongfang Television. This book records the touching stories of the elders, represented by Luo Zhewen, Zheng Xinsmiao, and Fan Jinshi, who have devoted their lives to the protection and inheritance of precious cultural heritage such as the Dunhuang, Great Wall, and Forbidden City. They share their lifelong love, the strength of perseverance, the challenges they faced, and their unfulfilled wishes, telling the pride and responsibility of a Chinese person.