Alternative marketing

Author: Spencer Stuart
Publisher:
Publish Date: 2005-05-01
Features: If you want to install a turbocharger on your marketing performance, Jon's book will be an excellent guide on how to think and act. The author points out in the chapter that "alternative marketing" is actually the only way for your company to achieve true growth—and conservative marketing is far more dangerous. I completely agree with this view. The book is filled with controversial ideas. For example, how to attract people's attention with a rubber chicken and how to attract new customers by giving away your products and services. It is indeed a book about specific details that will challenge you and others in your company. The question posed by the author in the title of the 2nd chapter, "How can you become the best in your industry?" will prompt you to think about setting goals. In Chapter 15, he also raises a major and practical question that everyone in your company should ask themselves: "What have I done today to increase the company's revenue?"