International Marketing Strategy

Author: Carter
Publisher:
Publish Date: 2005-04-01
Features: Marketing: The Butterworth-Heinemann textbook has become an integral part of our teaching methods for marketing skills. Its content aligns with the syllabus published by professional associations, and comprehensive materials related to the syllabus are provided in corresponding chapters, which are crucial when you study using the CIM continuous assessment model. The book is concise, easy to understand, and well-structured. Our students have consistently given it high praise.
Textbook: Written by experienced CIM examiners for the Marketing Foundations module, it guides you through the 2003-2004 syllabus; free resources and course supplementary materials from www.marketingonline.co.uk; designed to facilitate your learning, broaden your knowledge, and fully prepare you for exam success; to provide information directly related to the CIM syllabus, each section of the textbook includes a series of cases, questions, activities, definitions, and learning techniques to help you better understand and test your knowledge. Easy to understand, interactive, and relevant, the Butterworth-Heinemann textbook is your essential preparation for the CIM exam!
Marketing Online: By logging into Marketing Online, you can:
- Create and customize teaching materials using the electronic version of the textbook;
- Receive regular tutoring on key topics;
- Easily search for definitions and main concepts within the textbook;
- Interact anytime, anywhere—Marketing Online is the only online resource for CIM candidates.
Each chapter of the textbook includes the following specific content:
- Learning Objectives: Tells you what you should know after reading this chapter;
- Syllabus References: Points out the exact part of the syllabus covered in this chapter;
- Learning Guide: Tells you how much content is in this chapter and how it is organized;
- Questions: Exercises for after class, similar to the questions you will encounter in the exam;
- Answers: (At the back of the book) Some suggestions on how to answer questions during the exam, for reference only;
- Activities: Provides you with a practical opportunity;
- Summary: (At the back of the book) Shows the methods applied in the activities;
- Tips and Tricks: Tips from experienced examiners, moderators, or authors to help you avoid common mistakes made by previous candidates and guide you to improve your foundational knowledge;
- Supplementary Materials: Encourages you to apply what you have learned to real-life situations;
- Key Definitions: Emphasizes and explains key points;
- Definitions: Exam vocabulary;
- Summary: A summary of the key points of this chapter;
- Further Reading: Recommended reading outside the textbook;
Each part of the syllabus covered in this book is sometimes reordered for your convenience, grouping some related topics together. Following the requirements of this book, you will gain a comprehensive understanding of the syllabus! We firmly believe that this series of textbooks will benefit you greatly and will be a valuable tool for preparing for the CIM exam and further study.