Enterprise Strategic Management

Author: Zhang Dongsheng
Publisher:
Publish Date: 2005-05-01
Features: This book is divided into four parts and twelve chapters, following the general logic and process of strategic management to explain the content of corporate strategic thought, strategic environmental analysis, strategic types and selection, and strategic implementation and control. The section on strategic thought discusses the origin of corporate strategic management thought and its fundamental principles. The principles and methods of strategic environmental analysis are presented at three levels: macro environment, task environment, and internal corporate environment. In the section on strategic types and selection, business combination strategies involving resource allocation directions, growth path strategies for expanding existing businesses and entering new fields, and general competitive strategies for enterprises in different market positions are provided, along with methods for strategic evaluation and selection. Finally, it discusses how to implement strategies and effectively control the strategic implementation process. This book extensively incorporates the latest research findings in strategic management from both domestic and international sources, integrates China's ancient military strategic and philosophical thoughts, and aligns with the practical needs of Chinese enterprises in strategic management. It can serve as a textbook for undergraduate students in management-related disciplines at universities, a teaching reference for master's students and MBA candidates, and a reference for professionals and senior management personnel in enterprises.