Service Management and Marketing English-Chinese Glossary

Author: Wei Fuxiang
Publisher:
Publish Date: 2005-05-01
Features: Service management is an emerging discipline that originated in the 1980s. In Western developed countries, the theoretical framework and system of service management and marketing have been largely established, giving rise to many influential schools, such as the Nordic School and the North American School, as well as numerous influential academic works. In China, research in service management is still in its early stages. Scholars, especially graduate and undergraduate students, primarily encounter English-language (monographs) written by Western scholars when studying service management-related knowledge. There are very few Chinese-language service management, and many of the terms are extremely difficult for beginners to understand. This glossary was compiled in this context. The glossary (basically) includes important terms and concepts in the field of service management and marketing, with over 900 entries, and provides relatively detailed explanations for these terms. When readers refer to this glossary while reading English books and journals, they can more easily grasp the connotations and extensions of academic, thereby mastering the essence of the discipline at a deeper level. The glossary is easy to use and the arrangement of entries is also quite scientific. As the first English-Chinese glossary of service management and marketing in China, the publication of this book is expected to have a positive impact on the development of the discipline.