Event Planning and Practice

Author: Zhen Jianhong / Wu Xingju (editors)
Publisher:
Publish Date: 2005-04-01
Features: This book systematically elaborates on the theory and practical methods of event planning. It first explains the principles and methods of event planning, as well as the application of systems analysis and decision-making methods in event planning. Next, it describes the types, markets, organization, and planning of conferences and international conferences from the perspectives of organizers, participants, and service providers. Finally, it discusses the planning process of exhibitions from the perspectives of the subject, object, and medium of exhibitions, as well as the recruitment of overseas exhibition projects and various operational aspects within exhibitions. The book is clear in its explanations, rich in case studies, and emphasizes practicality, with relevant exercises provided at the end of each chapter to facilitate students' learning and mastery. This book is part of the "College Event Management Series Textbooks" and is suitable as a textbook for college event management majors, as well as a training manual for employees in the event industry, venues, and corporate companies.