Development Strategy for SMEs Entering the WTO Brand Practice and Cases: Brand Practice and Cases

Author: Cheng Ming
Publisher:
Publish Date: 2002-06-01
Features: There are over 10 million small and medium-sized enterprises (SMEs) nationwide that have been registered for business, accounting for 90% of all registered enterprises. Their industrial output value and realized profits contribute 60% and 40% to the nation, respectively. In the circulation sector, SMEs occupy over 90% of retail outlets nationwide and provide approximately 75% of urban employment opportunities. Facing their own rapid development and growth; facing the challenges and opportunities brought by "entry into the WTO"; and facing the relaxation and support of the state's economic policies for SMEs, can business operators leverage these trends to elevate their enterprises to the next level? This is a true test. This series invites experts to write specialized topics, providing practical and effective consulting and reference materials for the owners and managers of small and medium-sized enterprises.
Brand is an enormous intangible asset that is difficult to accurately estimate its value for a business. The creation, promotion, and maintenance of a brand have become an indispensable part of daily operations. This book explores various aspects of corporate branding and is a rare and valuable reference for enterprises.