Story of Brand Graphics (Upper and Lower)

Author: Bai Guang
Publisher:
Publish Date: 2005-08-01
Features: The term "brand" has not yet been included in dictionaries, but it is widely recognized as a new concept in modern society. "Brand" encompasses two meanings: "Pin" refers to items, the grade and category of commodities, and also includes human character; "Pai" refers to the proprietary name given by enterprises to their products, which is essentially the brand. Connecting these two meanings, "brand" is a label with a certain level of quality; reflected on products, it should be a label recognized by a broad consumer base. There is no fixed standard for a brand. When enterprises extensively promote it, consumers use it, and the public recognizes it, a brand is formed. A brand is composed of numerous factors, such as product quality, which is the foundation for establishing a brand; products should be aesthetically pleasing and practical; they should be suitable for consumer levels; attention should be paid to consumer feedback, which serves as an important basis for improving product quality and variety; brand promotion should be planned, purposeful, and more importantly, scientific and practical. The target readers of this book are business managers of enterprises, planners of trademark and advertising affairs, civil servants engaged in related businesses, and faculty and students of management-related colleges and universities. We believe this book is an important reference for the above-mentioned personnel, a best-selling and essential tool for a fascinating and practical use.