Agricultural Product Marketing Theory and Practice

Author: An Yufa
Publisher:
Publish Date: 2005-04-01
Features: This book is guided by the basic principles of marketing. Based on extensive research and surveys, it combines the practices and challenges of agricultural product marketing in China in recent years, as well as the new changes in the international agricultural product market after China's entry into the WTO. It provides a comprehensive analysis and discussion of the theory and strategies of agricultural product marketing from both theoretical and practical perspectives. The content includes agricultural market analysis, consumer behavior analysis, marketing strategies, green marketing, and international market analysis, among others, and compiles relevant research papers by the author. The language is concise, the themes are prominent, and it has strong readability, making it suitable for guiding China's agricultural product marketing.
Food and agricultural product marketing is equally important as the marketing and processing technology of agricultural products, a fact widely recognized by enterprises and management. China's agricultural product marketing model is relatively backward compared to developed countries, and farmers and management personnel still lack marketing awareness. The publication of this book meets the needs of readers.