Collapsed brands

Author: Xiao Peng
Publisher:
Publish Date: 2005-05-01
Features: "To find a prince, one must kiss countless frogs" - Failures in exploration often mark the beginning of innovation and success. This book collects failure cases of Wu Laodai, Mi Laodai, Fenhuang Cola, Xusrisun, Wahaha, Galanzi, Dabai, Meijianning, etc., analyzing the winning strategies of successful brands! A brand for a company or a product is like a person's personality, a stage to showcase one's charm. Only with a clear brand personality can it win the recognition of the target audience in the marketing process. Therefore, I have always tried to analyze the attributes of brands from the perspective of human personality characteristics, but limited by my personal experience and academic level, my understanding of human personality characteristics is not yet deep enough. Based on this foundation, the analysis of brands naturally always feels somewhat lacking. I hope that our attempts can play the role of throwing a brick to attract jade.