The market is conversation: 95 insights to transform the thinking of traditional enterprises

Author: Rick Levenstein
Publisher:
Publish Date: 2002-09-01
Features: This book is bold, edgy, and sharp-witted, completely different from other materials. It teaches us how to leverage the human aspects of business and technology to be as human as possible. It warns corporate managers: either join this true revolution or miss this opportunity and be left behind in the new era of business. Business, by its very nature, is human. Natural, human conversation is the true language of business. If internal and external communication within a company blends seamlessly, the company will reap maximum benefits. Most importantly, these principles are ancient, timeless, and genuine. Now, people are beginning to rediscover their value, and these principles are once again sweeping the business world with a revival. The true power of the internet lies not in the technology itself but in its profound impact on how people conduct business. These changes not only deeply affect your market but also influence the nature of your company. The 95 arguments in The Market is Talking that turn traditional corporate thinking on its head sparked a lively and intense debate, rekindling a fresh perspective on e-commerce. Now, customers and employees are communicating with each other in a web language that is natural, candid, direct, and even humorous. If a company ignores this online communication style, it will face a major crisis: if it doesn’t engage in such communication, it will also miss the rare opportunity for growth.