Introduction to E-commerce

Author: Li Anhua
Publisher: Sichuan University Press
Brief Introduction:
"Electronic Commerce Introduction" is a core course for electronic commerce majors. It comprehensively and systematically introduces the basic theories, fundamental knowledge, basic applications, and essential management skills of electronic commerce. According to the occupational characteristics and basic requirements of vocational and technical college students, the content of this course not only covers the scope of general professional knowledge but also includes the content of professional skill assessments, aligning with the assessment requirements. After studying this course, students will gain a relatively comprehensive understanding of the basic framework and outline of the electronic commerce major, as well as related knowledge and skills, laying a solid foundation for their subsequent professional courses.
In line with this objective and the objective requirements for cultivating electronic commerce professionals, the content of this book is divided into three major parts: The first part, covering Chapters 1 to 4, focuses on the fundamental knowledge of electronic commerce, primarily discussing the basic concepts of electronic commerce, its emergence, development, classification, and system composition, as well as its working models and relationship with informatization. The second part, covering Chapters 5 to 8, addresses technical issues in electronic commerce, focusing on the technical foundations of electronic commerce system implementation, the construction techniques of electronic commerce systems, the security technologies of electronic commerce, and electronic commerce payment systems. The third part, covering Chapters 9 to 13, covers the applications of electronic commerce, including logistics, network marketing, electronic commerce project management, the application of electronic commerce, and the legal issues of electronic commerce.
"Electronic Commerce Introduction" is a core course for electronic commerce majors, providing a comprehensive and systematic introduction to the basic theories, fundamental knowledge, basic applications, and essential management skills of electronic commerce. According to the occupational characteristics and basic requirements of vocational and technical college students, the content of this course not only covers the scope of general professional knowledge but also includes the content of professional skill assessments, aligning with the assessment requirements. After studying this course, students will gain a relatively comprehensive understanding of the basic framework and outline of the electronic commerce major, as well as related knowledge and skills, laying a solid foundation for their subsequent professional courses.
In line with this objective and the objective requirements for cultivating electronic commerce professionals, the content of this book is divided into three major parts: The first part, covering Chapters 1 to 4, focuses on the fundamental knowledge of electronic commerce, primarily discussing the basic concepts of electronic commerce, its emergence, development, classification, and system composition, as well as its working models and relationship with informatization. The second part, covering Chapters 5 to 8, addresses technical issues in electronic commerce, focusing on the technical foundations of electronic commerce system implementation, the construction techniques of electronic commerce systems, the security technologies of electronic commerce, and electronic commerce payment systems. The third part, covering Chapters 9 to 13, covers the applications of electronic commerce, including logistics, network marketing, electronic commerce project management, the application of electronic commerce, and the legal issues of electronic commerce.
During the writing process, the authors thoroughly researched domestic and international research achievements and practical situations related to electronic commerce, referenced numerous relevant materials and textbooks, and fully considered the actual needs of vocational and technical college electronic commerce majors. Under the guidance of the principle that theory should be sufficient and practice should be emphasized, the book explains the fundamental knowledge of electronic commerce in an accessible manner, emphasizing experimental and training sessions. The content is designed to use vivid descriptions to provide students with a reference for practical training, laying a solid foundation for cultivating electronic commerce professionals with both analytical and problem-solving skills, as well as construction and management abilities, who are prepared to serve at the forefront.
The authors of this book have extensive practical experience in teaching and researching electronic commerce, as well as teaching experience, and have a deep understanding of the learning and knowledge acquisition abilities of vocational and technical college students. This textbook is a summary of teaching and research, and it is expected to produce excellent teaching effects.
Table of Contents:
Chapter 1 Introduction to Electronic Commerce
Section 1 The Emergence and Development of Electronic Commerce
Section 2 Basic Concepts of Electronic Commerce
Section 3 Nature and Characteristics of Electronic Commerce
Section 4 Role and Classification of Electronic Commerce
Section 5 Influence of Related Disciplines on Electronic Commerce
Chapter 2 Composition of Electronic Commerce Systems
Section 1 Basic Concepts of Electronic Commerce Systems
Section 2 Basic Structure of Electronic Commerce Systems
Section 3 Subsystems in the Composition of Electronic Commerce Systems
Section 4 Basic Conditions for the Composition of Electronic Commerce Systems
Section 5 Application Structure of Electronic Commerce Systems
Chapter 3 Main Working Models of Electronic Commerce
Section 1 Business-to-Business Model (B2B)
Section 1 Business-to-Consumer Model (B2C)
Section 3 Consumer-to-Consumer Model (C2C)
Section 4 Business-to-Government Model (B2G)
Section 5 Other Working Models of Electronic Commerce
Chapter 4 Electronic Commerce and Informatization
Section 1 Enterprises and Informatization
Section 2 Informatization and Modern Enterprise Management
Section 3 Enterprise Resource Planning
Section 4 Customer Relationship Management
Section 5 Supply Chain Management
Section 6 Enterprise Information Portal
Chapter 5 Technical Foundations for Implementing Electronic Commerce Systems
Section 1 Computer Networks
Section 2 Internet
Section 3 From HTML to WWW
Section 4 Client/Server (C/S) Model Structure
Section 5 Browser/Server (B/S) Model Structure
Chapter 6 Construction Techniques of Electronic Commerce Systems
Section 1 Web Technology on the Client Side
Section 2 Web Technology on the Server Side
Section 3 Internet and Intranet
Section 4 XML Technology
Section 5 Web Technology
Section 6 Microsoft .NET and J2EE
Section 7 Database Technology
Chapter 7 Security Technologies of Electronic Commerce
Section 1 Overview of Electronic Commerce Security
Section 2 Electronic Commerce Security System
Section 3 Data Security and Encryption Technology
Section 4 Authentication Technology
Section 5 Information Security Solutions for Electronic Commerce
Section 6 Security Issues in China's Electronic Commerce
Chapter 8 Electronic Payment Systems
Section 1 Basic Concepts of Electronic Payment
Section 2 Electronic Payment Systems
Section 3 Implementation of Electronic Payment
Section 4 Electronic Payment Technology
Section 5 Internet Banking
Section 6 Problems in Electronic Payment
Chapter 9 Electronic Commerce and Logistics
Section 1 Overview of Logistics
Section 2 Logistics Technology and Information Technology
Section 3 Logistics Solutions
Section 4 Logistics Distribution in Electronic Commerce
Section 5 Development and Countermeasures for Logistics in China's Electronic Commerce
Chapter 10 Network Marketing
Section 1 Overview of Network Marketing
Chapter 11 Electronic Commerce Project Management
Chapter 12 Applications of Electronic Commerce
Chapter 13 Laws and Regulations of Electronic Commerce
References