Marketing Wealth: Strategies for Agricultural Product Marketing

Author: Ge Shenwei
Publisher:
Publish Date: 2005-02-01
Features: In today's society, to get rich, people need not only hard work but also strategic thinking. This book avoids the common flaw of general marketing strategy books, which often only provide abstract explanations and general discussions. It focuses on the sales of one type of product—agricultural products—by combining successful cases and lessons learned from failures in agricultural marketing. It elaborates in detail on the strategies, tactics, and techniques for achieving success in agricultural marketing, attempting to explore ways to increase farmers' income from an academic perspective in management. This is a book for farmers: it tells you that farming cannot just be about "facing the yellow earth and turning one's back to it," but must focus on customer needs and market trends, making farming rely on "business operations." This is a book for all those who directly or indirectly help farmers escape poverty and achieve wealth, including agricultural product processors and operators. As long as marketing strategies are well-chosen, ordinary agricultural products can also become beloved "golden treasures." This is also a book for all those who care about farmers' poverty alleviation and wealth creation: although it doesn't offer groundbreaking ideas or a sensational work, it attempts to explore ways to increase farmers' income from the perspective of marketing management, hoping to cast a stone to attract jade.