Author: Li Jian et al
Publisher:
Publish Date: 2005-05-01
Features: Seven weapons of Chinese local practical experience, successful marketing experience that you can't learn in MBA courses. Mr. Li Jian, President of TOM Outdoor Media Group, Chairman of Kunming Fengchi Media Co., Ltd., one of China's top ten most influential trainers, and author of the best-selling book "Be the Person You Want to Be," presents this work with his colleagues. This is the crystallization of marketing practical experience from Fengchi Assets, which increased from 200,000 to 300 million in ten years. This is a recording of a marketing course that generated a strong social response through speeches. This is a truly effective marketing method proven by practicing students. This is a summary of theories and case sharing based on personal practice. This is another masterpiece launched by Li Jian and his colleagues after the best-selling book "Be the Person You Want to Be" was published with over a million copies sold. This book condenses knowledge and experience in areas such as market preparation, method combination, market positioning, selling point analysis, customer service, brand building, and public relations and promotion, summarizing a set of simple, practical, and actionable marketing methods. Those who are eager to win in the market should find solutions to their problems in the book and achieve unexpected benefits in practical application. This is the crystallization of marketing practical experience from Fengchi Assets, which increased from 200,000 to 300 million in ten years. This is a recording of a marketing course that generated a strong social response through speeches. This is a truly effective marketing method proven by practicing students. This is a summary of theories and case sharing based on personal practice. This is another masterpiece launched by Li Jian and his colleagues after the best-selling book "Be the Person You Want to Be" was published with over a million copies sold. "Sell Well" condenses, integrates, and summarizes a set of simple, practical, and actionable marketing methods in terms of knowledge and experience in market preparation, method combination, market positioning, selling point analysis, customer service, brand building, and public relations and promotion. Those who are eager to win in the market will definitely find solutions to their problems in the book and achieve unexpected benefits in practical application.
Sell well
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