Kotler on Marketing

Author: Philip Kotler (Auth.), Gao Gongdi (Trans.)
Publisher:
Publish Date: 2002-10-01
Features: Through Kotler's profound insights, you can quickly update your knowledge and skills, enabling you to confidently face the new challenges and opportunities brought by super-competition, globalization, and the Internet. You will discover that new marketing trends are embedded in elegant and readable text, including lively database marketing, relationship marketing, high-tech marketing, and globalization marketing.