Civilization Guardian

Author: Dongfang Television
Publisher:
Publish Date: 2005-02-01
Features: Perhaps we could list many things, but a brand is undoubtedly one of the indispensable elements. I remember, at that time, the huge LOGO of FOX flashed brightly in the night sky, while not far away, the massive advertisements of Time and People shone in contrast. My heart was filled with inspiration and passion. To create a media brand for our nation, we were all moved and dedicated ourselves to pursuing it. In the year that has passed and in the long journey ahead, we may have many imperfections and regrets, but our efforts to build a brand will surely be recorded in the history of Chinese media. A brand is an ideal and a belief, the culmination of every detail. May our colleagues at Dongfang Television seize every detail in their daily work, and may we seize every historical opportunity in the twists and turns of institutional and system innovation to create a favorable growth space for Dongfang Television. This book records the touching stories of the elders, represented by Luo Zhewen, Zheng Xinsmiao, and Fan Jinshi, who devoted their lives to the protection and inheritance of precious cultural heritage of our country, such as the Dunhuang, Great Wall, and the Forbidden City. Let them share their lifelong passion, the strength of perseverance, the twists they faced, and their unfulfilled wishes, telling the pride and responsibility of a Chinese person.