Marketing customer communication

Author: Allison Gismon
Publisher:
Publish Date: 2005-04-01
Features: This book is divided into several units, each containing the following basic content:
Learning Objectives tell you what candidates should know after studying the content of the unit;
Outline Alignment indicates the position of the content covered in the unit within the course outline;
Study Guide tells you how much time is needed to study the unit and complete the exercises in Unit 3;
Questions are the practice content, similar to the questions you will see in the exam;
Answers (at the back of the book) are reference answers to the textbook questions. Remember: There is no such thing as a standard answer. These answers should only be considered as references;
Exercises provide candidates with the opportunity to apply what they have learned;
Solutions (at the back of the book) explain the methods involved in the activities;
Suggestions and Tips are from experienced examiners and textbook authors, offering advice to candidates to help them avoid repeating common mistakes made by previous test-takers and to guide them on how to improve their knowledge. Insights encourage you to apply what you have learned in the context of real life.
Key Definitions emphasize and explain the key points of this unit;
Definitions explain the concepts you must know to pass the exam;
Summary summarizes the knowledge you should learn from this unit;
Further Study provides recommended reading beyond this textbook. We believe you will benefit greatly from the content and exercises in these materials. The study methods in the book will also enable you to better prepare for the CIM exam and other related tests.