Dancing with the Dragon: Success and Failure Insights for Multinational Companies in China

Author: Gong Huimin
Publisher:
Publish Date: 2005-05-01
Features: INGS Tianyi Classic Management Series. Unfolding the historical panorama of 20 years of development of multinational companies in China, commenting on the successes and failures of industry giants from around the world. The book, titled "Dance," uses the "Dragon" as a symbol of Greater China. Through extensive evidence collection, comparison, and analysis, it authentically portrays the strategies and achievements of multinational giants among the Global 500 in China over the past two decades, as well as the profound changes they have brought to China's economy and social life. The author employs a witty style and a to inspire readers to reflect on the economic phenomena and principles hidden behind the concept of "passionate living." This book serves as a source for introspection and learning for the "lead dancers" in multinational companies, a study guide for the "dance partners" in Greater China, and a reference for many "aspiring dancers."