Marketing Customer Management

Author: [UK] Rosemary Fipps Craig Simmons
Publisher:
Publish Date: 2005-04-01
Features: Marketing: The Butterworth-Heinemann 2002-2003 CIM is a series of books designed to help you succeed in the CIM exams. It includes comprehensive, up-to-date course materials and a free MarketingOnline learning interface that provides everything you need for your studies.
Marketing Textbook:
● Written by CIM education experts;
● Approved by CIM examiners;
● Up-to-date textbooks and case studies allow you to keep pace with the latest developments;
● A detailed structure provides information directly related to the CIM syllabus. Each lesson consists of a series of cases, questions, activities, definitions, and learning points, enabling you to test your understanding of the theory at any time. The interface is user-friendly, interactive, and relevant. Butterworth-Heinemann textbooks are the designated for this year's CIM marketing courses!
Marketing Online:
● Annotate, customize, and use an electronic version of the course to create personalized learning notes;
● Access regular guidance on key topics;
● Use self-assessment checklists to prepare for exams;
● Expand your knowledge with the "e-Library" – eight important BH marketing courses support and enhance your learning;
● Get instant access to definitions and key content through online courses. Interactive, responsive, and easy-to-understand content, MarketingOnline is a unique online learning resource for CIM students.
We believe this series of textbooks will be highly beneficial to you and will serve as an excellent tool for preparing for the CIM exams and further studies. This series includes: Exam Case Studies, Marketing Environment, Integrated Marketing Communications, Effective Marketing Management, Marketing Fundamentals, Marketing in Practice, International Marketing Strategy, Marketing Customer Communication, Marketing Customer Management, Marketing Operations Management.