Theory and Practice of Core Competitiveness of Enterprises

Author: Zhao Guohao
Publisher:
Publish Date: 2005-04-01
Features: This book is divided into seven chapters, providing a comprehensive discussion on seven aspects of corporate core competitiveness. It closely follows the development trends of modern society, elevating the enhancement of corporate core competitiveness to theoretical heights such as the knowledge economy, information economy, corporate culture and values, and corporate reengineering. It forms a theoretical and practical system of core competitiveness based on the comprehensive strength of enterprises. This book is suitable for business managers, government officials, and research personnel in corporate management, as well as serving as a teaching reference for management majors in colleges and universities.