Network Marketing: Theory and Practice: 2nd Edition

Author: Zhang Weidong
Publisher:
Publish Date: 2005-05-01
Features: The author has extensive experience in teaching at vocational colleges and universities. Since the first edition was published in 2002, it has been highly praised and reprinted multiple times. However, over the past three years, there have been significant changes in e-commerce, online marketing theory and practice, while the development speed and scale of e-commerce teaching in vocational colleges and universities have also expanded rapidly. To adapt to these changes, the author has made substantial adjustments to the content of this book, striving to reflect the latest achievements in online marketing theory and practice. This edition elaborates on basic concepts, fundamental issues, and basic methods while emphasizing practical, applicable, and sufficient content. Case studies and analyses are added to guide learning, and in line with the needs of vocational college teaching, each chapter includes key points, case analysis, skill training, and knowledge expansion. Diagrams and tables are integrated effectively, covering fundamental theories of online marketing, modern theories and concepts of online marketing, online marketing strategies, and online marketing tactics.