Managerial Economics

Author: Adam
Publisher:
Publish Date: 2005-05-01
Features: This book focuses on teaching students the fundamental principles of managerial economics, aiming to cultivate their decision-making skills in business management. With a fresh approach and an international perspective, it has become an ideal textbook for senior undergraduate business school students and MBA/EMBA students studying managerial economics. The book is divided into three parts. Part I begins with a discussion of globalization and then explores its impact on businesses, governments, and national economies. These topics are closely related to China's reality, as this ancient Eastern nation is gradually integrating with the global economy. Chapters 2 and 3 primarily introduce how to understand national economies and how to measure the effectiveness of a country's economic performance—comparing vertically and horizontally. Here, a series of important perspectives are provided, which readers can apply to relevant data on China's economic development.
In Part II, readers use several chapters to introduce theories related to corporate pricing, competition, and business strategy. By connecting these theories and concepts with the content of Part I, readers can understand how a business interacts with both its domestic and global economies. China has now become a member of the WTO, making this part particularly appealing to Chinese students.
Part III primarily introduces theories and methods related to investment evaluation—Why do businesses invest in employee training, equipment, and new factory construction? How do businesses evaluate the success of an investment, and how do governments and their agencies ultimately determine whether public investments can bring higher monetary value? All these ideas and methods are increasingly relevant to contemporary China— of the central or local governments.
There are no overly complex or obscure technical terms in this book. In fact, students in our country may have never seen a managerial economics textbook with so few formulas yet so clear explanations.