Ten fingers marketing

Author: Li Fei
Publisher:
Publish Date: 2005-04-01
Features: This book divides marketing management into two main parts—marketing strategy and marketing tactics—and 10 basic elements, metaphorically comparing them to a person's hands and 10 fingers, and provides systematic and scientific discussions. The specific content includes:
The Ten Fingers of Marketing Make Their Debut, covering what the Ten Fingers of Marketing are, the Retirement of the One Finger Marketing, the Debut of the Ten Fingers of Marketing, the Ten Fingers of Marketing as Art, the Ten Fingers of Marketing as Science, the Five Elements of Scientific Marketing, and the Knowledge Base of Scientific Marketing;
Right-Hand Marketing Strategy, including the Right-Hand Thumb—Market Research, the Right-Hand Index Finger—Market Segmentation, the Right-Hand Middle Finger—Target Market Selection, the Right-Hand Ring Finger—Target Market Segmentation, and the Right-Hand Little Finger—Marketing Differentiation Positioning;
Left-Hand Marketing Tactics, including the Left-Hand Thumb—Product Strategy, the Left-Hand Index Finger—Pricing Strategy, the Left-Hand Middle Finger—Distribution Strategy, the Left-Hand Ring Finger—Communication Strategy, and the Left-Hand Little Finger—Execution Strategy.