The Story of Brand Registration

Author: Bai Guang
Publisher:
Publish Date: 2005-08-01
Features: The "Series of Classic Brand Stories from China and Abroad" was further systematically and systematically developed based on the pamphlet "Brand Stories" published by the author in 1999. The series consists of 7 volumes: "The Story of Brand Creativity," "The Story of Brand Graphics," "The Story of Brand Evolution," "The Story of Brand Registration," "The Story of Brand Protection," "The Story of Brand Management," and "The Story of Brand Word Creation." Each volume is independent, self-contained, and illustrated. During the compilation process, the series incorporated outstanding achievements from China's trademark theory circles and referenced some trademark theory monographs and magazines. Therefore, it can be said that the publication of the "Series of Classic Brand Stories from China and Abroad" is the crystallization of excellent achievements by numerous personnel in various aspects of China's trademark theory circles, and the result of collective effort. The target readers of this series are business managers of enterprises, planners of trademark and advertising affairs, national civil servants engaged in related businesses, and faculty and students of universities and colleges specializing in economics and management. It is believed that this series will be an important reference for the aforementioned individuals, a best-selling and essential, highly interesting tool.