Principles and Implementation Steps of Graphic Design

Author: Osipov
Publisher:
Publish Date: 2004-06-01
Features: To establish a systematic theory of graphic design, each chapter of this book progresses in a logical order. The early chapters introduce the basics of design, the content of design, the prerequisites of design, how to address these prerequisites, as well as the process, perspectives, and attitudes of design. The middle chapters focus on text, graphics, and typography. The later chapters explore the relationship between design concepts and element composition in production and the question of choosing the right medium. This book examines design within the broader context of daily life, revealing the indispensable importance of graphic design in serving society. The book includes numerous design examples, selected for their ingenuity, originality, outstanding application of specific design principles, and high-quality craftsmanship. Additionally, it emphasizes the historical and inheritable value of both classical and modern works.

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