Virtual Business Strategy

Author: Ye Yongling
Publisher:
Publish Date: 2005-01-01
Features: The central goal of this book is to guide Chinese enterprises in applying virtual operations to secondary entrepreneurship and achieving sustainable competitive advantages in practice. The book is divided into three parts: Part one answers what virtual operations are and why they are chosen; the second part explains how virtual operations work, with 3 chapters of theoretical analysis and 2 chapters of empirical analysis under "how"; the third part provides practical insights into virtual operations. Given that virtual operations strategy is still in its infancy and in the formative stages of application, the focus of this book is on "how." Features of the book: It provides a detailed elaboration on the typical characteristics, legal characteristics, definitions, connotations, and related concepts of virtual operations; it offers theoretical explanations for the reasons behind choosing virtual operations from four perspectives: customer value, enterprise costs, organizational evolution, and information technology; it explores virtual operations from three soft elements: core capabilities, partners, and interest balance; and it conducts empirical analysis on the operational models, specific operational methods, and complete operational processes of virtual operations through case studies.