Virtual operation

Author: Hu Lijun, Editor-in-Chief
Publisher:
Publish Date: 2001-09-01
Features: What is virtual management? Why has it become an increasingly popular business model for world-renowned large enterprises? By examining the operational strategies of Nike, Inc., you can find the answer. This book argues that virtual management is the best fulcrum for businesses to achieve success with limited resources. The book discusses the implementation of virtual management—outsourcing and agile manufacturing, as well as the marketing strategies of virtual enterprises expanding their reach. The book also highlights core capability enhancement, the establishment of competitive cooperative relationships and strategic alliances, and leveraging modern logistics systems as critical conditions for virtual enterprises to excel in their efforts to achieve success with limited resources.
"By using the ladder to climb" refers to learning from virtual management to transform the operational models of Chinese enterprises—this is the fundamental purpose of studying virtual management. Demonstrating foresight, novelty, practicality, and operability are the key characteristics of this book. It is suitable for corporate business managers, university faculty and students, and other individuals interested in virtual management.