Aladdin Advertiser's Practical Handbook: Beijing (Essential Reference for Advertising Agencies and Corporate Advertising Departments)

Author: Xie Wanjie
Publisher:
Publish Date: 2005-04-01
Features: Exquisite design, vibrant information, clear categorization, rich content, and engaging to read without feeling dull. The book intersperses quotes from advertising masters, offering subtle inspiration; practical knowledge is also included, serving as a quick reference guide.
Ad professionals talk about positioning and creativity. In Beijing's advertising industry, there are plenty of good design books and excellent professional magazines, but a specialized tool book like this is rare. It combines the strengths of all parties in Beijing's creative industry, condensed into a beautiful tool book that bridges the communication gap between the advertising industry and the business world. This book fills such a void.
About Aladdin: A new media brand positioned for the advertising and related industries! A dynamic system driving client business growth! Three-in-one, creating a database marketing flagship brand in China's creative industry! Aladdin, your trusted partner for business growth!