Sports Marketing

Author: Liu Yong
Publisher:
Publish Date: 2003-08-01
Features: This book is one of the planned teaching materials for physical education majors in ordinary universities nationwide, as well as a core textbook for social sports majors. The main content includes: sports market, sports marketing strategy, sports product strategy, sports product pricing strategy, sports product promotion strategy, sports labor or service quality, sports marketing organization and management, sports agents, etc. The book combines macro theoretical elaboration with micro market analysis, and breaks through the traditional teaching mode of purely theoretical instruction by incorporating case studies at the end of each chapter, enhancing its practicality. The main content includes: introduction to the sports industry, sports market, sports marketing strategy and planning, introduction to sports products, sports market promotion, sports agents, etc.