Best Practices in CRM in China

Author: Ye Kai
Publisher:
Publish Date: 2005-04-01
Features: This book revolves around the entire process of CRM concept introduction, application planning, and implementation, using vivid cases to integrate CRM ideas into the management practices of Chinese enterprises. It is worth careful study for business managers, marketing and service personnel, as well as IT professionals. — Xue Feng, CEO of TURBOCRM Company
This book primarily explores the origin, development, and enterprise-level CRM planning and construction from a practical and exploratory perspective. It introduces several typical CRM systems, CRM functionalities, and implementation methods, and discusses CRM implementation and project evaluation. Finally, it provides case-based CRM practices, offering readers multi-layered guidance for a systematic understanding and recognition of the entire CRM process. The numerous real-world case analyses in the book provide readers with highly valuable references.
The hands-on practical experience of authors and senior experts in the CRM industry is shared with readers through this book, combining the knowledge accumulated by outstanding CRM systems and consulting firms both domestically and internationally. This will present readers with an excellent and authentic CRM world. The book serves not only as an important reference for senior and middle-level managers and researchers to understand and practice CRM but also as a teaching material for students and faculty in management programs across major universities and MBA programs nationwide. Additionally, it is a valuable tool for companies, institutions, and professionals engaged in CRM management consulting, training promotion, project implementation, and software development. At the same time, it can also be used for training business management personnel and self-study by enthusiasts.