Audio-visual industry management

Author: (USA) Hul
Publisher:
Publish Date: 2005-04-01
Features: This book examines the current state of the American audiovisual industry, which is dominated by six major groups, from an economic rather than cultural or social perspective. It explores the overall structure of the industry and its primary sources of revenue; it also investigates its core functions and related legal issues. The author analyzes the various driving forces behind the development of the American audiovisual industry from both macro and micro angles, placing them within an economic (and often historical) context. The book provides a realistic and concise assessment of this industry. It helps readers gain a comprehensive understanding of the structure, primary revenue sources, core functions, and related legal issues of the American audiovisual industry, filling the gap in domestic research on this topic and broadening the scope of media and management studies in China. This book can serve as a textbook for university students majoring in communication studies, media management, advertising, and related fields, as well as for audiovisual industry professionals and those interested in the industry.