Big film industry

Author: (USA) Litman
Publisher:
Publish Date: 2005-04-01
Features: This book explores the history, industrial structure, behavior and performance, market competition and antitrust, and expansion of the American film industry from the perspective and research methods of industrial economics. It provides an in-depth analysis of hot topics in the film industry, such as corporate mergers and integration, consumer viewing behavior and decision-making, and the prediction of success or failure in the film economy. Additionally, it offers microeconomic theories, industrial organization models, and merger planning methods for readers who are not economics professionals. This book is not only valuable for understanding the world's most successful film industry, Hollywood, but also holds significant reference and meaning for the reform of China's film industry, the development of China's film market, and the integration of China's film industry with television, audiovisual media, and various new media forms. It can serve as a specialized book, textbook, or reference reading for fields such as mass media, journalism, and the entertainment industry, catering to professionals and students in related disciplines such as news communication, arts, and business management.