Textiles and Market Development

Author: Zhang Xian
Publisher:
Publish Date: 2005-04-01
Features: Introduction to "Clothing, Food, Shelter, and Transportation," with clothing being the priority, as clothing is a fundamental need in human life. In the development of new textile products, it is essential to study specific technologies while comprehensively considering new market and consumer psychology. The ultimate goal is to capture and expand the market to achieve greater social and economic benefits. This book is based on textile raw materials and focuses on various textiles such as woven fabrics, knitted fabrics, and nonwoven fabrics as the main lines, providing a relatively comprehensive explanation of the content and methods of textile development and market development, including textile market surveys and forecasts, textile consumption behavior and psychology, textile standards and textile inspection, textile circulation and transportation, and other issues. At the same time, it pays attention to reflecting the new trends and achievements in textile development and market development in a timely manner. The book is rich in content and highly operational, making it suitable for production personnel, management personnel, and sales personnel in the textile industry to read and reference. It can also serve as a teaching and reference book for relevant majors in higher education institutions.
Table of Contents
Chapter 1 Textile Raw Materials
1.1 Natural Fibers
1.1.1 Cotton
1.1.2 Hemp
1.1.3 Wool
1.1.4 Silk
1.2 Chemical Fibers
1.2.1 Overview
1.2.2 Conventional Chemical Fibers and Their Quality Characteristics
1.2.3 Differentiated Fibers
1.2.4 Functional Fibers
1.2.5 High-Performance Fibers
Chapter 2 Textiles
2.1 Woven Fabrics
2.1.1 Overview
2.1.2 Cotton Fabrics
2.1.3 Hemp Fabrics
2.1.4 Wool Fabrics
2.1.5 Silk Fabrics
2.1.6 Chemical Fiber Fabrics
2.1.7 Main Performance Indicators of Woven Fabrics
2.2 Knitted Fabrics
2.2.1 Classification of Knitted Fabrics
2.2.2 Characteristics of Knitted Fabrics
2.2.3 Main Performance Indicators of Knitted Fabrics
2.3 Nonwoven Fabrics
2.3.1 Definition of Nonwoven Fabrics
2.3.2 Production Processes of Nonwoven Fabrics
2.3.3 Main Varieties of Nonwoven Fabrics
2.3.4 Performance Indicators of Nonwoven Fabrics
Chapter 3 Textile Market Surveys and Forecasts
3.1 The Role and Content of Market Surveys
3.1.1 The Role of Market Surveys
3.1.2 Basic Content of Market Surveys
3.1.3 Steps in Market Surveys
3.1.4 Requirements for Market Surveys
3.2 Methods of Market Surveys
3.2.1 On-site Observation Method
3.2.2 Experimental Survey Method
3.2.3 Interview Survey Method
3.3 The Significance and Steps of Market Forecasting
3.3.1 The Significance of Market Forecasting
3.3.2 Principles of Market Forecasting
3.3.3 Steps in Market Forecasting
3.4 Methods of Market Forecasting
3.4.1 Qualitative Forecasting Techniques
3.4.2 Quantitative Forecasting Techniques
3.4.3 Selection of Forecasting Methods
Chapter 4 Textile Consumption Behavior and Psychology
4.1 Overview
4.1.1 Consumption Behavior and Psychology
4.1.2 The Significance of Studying Consumption Behavior and Psychology
4.2 Factors Influencing Consumption Behavior
4.2.1 Basic Model of Consumption Behavior
4.2.2 Factors Influencing Consumption Behavior
4.2.3 Cultural Factors
4.2.4 Social Factors
4.2.5 Personal Factors
4.3 Consumption Needs
4.3.1 Concept of Consumption Needs
4.3.2 Maslow's Hierarchy of Needs
4.3.3 Types of Textile Consumption Needs
4.3.4 Influence of Consumption Needs on Consumption Behavior
4.4 Consumption Motivation
4.4.1 Concept of Consumption Motivation
4.4.2 Types of Consumption Motivation
4.4.3 Influence of Consumption Motivation on Consumption Behavior
4.4.4 Inducibility of Consumption Motivation
4.5 Consumption Learning
4.5.1 Concept of Learning
4.5.2 Role of Consumption Learning
4.5.3 Methods of Consumption Learning
4.5.4 Factors Influencing Consumption Learning
4.6 Consumption Attitude
4.6.1 Concept of Consumption Attitude
4.6.2 Functions of Consumption Attitude
4.6.3 Types of Consumption Attitude
4.6.4 Influence of Consumption Attitude on Consumption Behavior
4.6.5 Changing Consumption Attitude
4.7 Consumption Decision
4.7.1 Concept of Consumption Decision
4.7.2 Role of Consumption Decision
4.7.3 Content of Consumption Decision
4.7.4 Methods of Consumption Decision
4.7.5 Factors Influencing Consumption Decision
Chapter 5 Textile Standards and Textile Inspection
5.1 Textile Standards
5.1.1 Concept of Textile Standards
5.1.2 Textile Standard System
5.1.3 Types of Textile Standards
5.1.4 Standard Development
5.1.5 Introduction to Major International and Advanced Foreign Standards
5.2 Textile Inspection
5.2.1 Significance of Textile Inspection
5.2.2 Types of Textile Inspection
5.2.3 Methods of Textile Inspection
Chapter 6 Textile Market Development
6.1 Market Environment of Textile in China
6.1.1 Domestic Market Environment of Textile in China
6.1.2 International Market Environment of Textile in China
6.2 Consumers and Market Development
6.2.1 Characteristics of Consumer Markets
6.2.2 Understanding Consumer Habits
6.2.3 Capturing Consumer Psychology
6.3 Product Strategy
6.3.1 New Products and Their Types
6.3.2 Role and Risks of New Product Development
6.3.3 Product Positioning
6.3.4 Steps in New Product Development
6.3.5 Principles of Textile New Product Development
6.3.6 Methods and Means of Textile New Product Development
6.3.7 Product Lifecycle and Market Development
6.4 Brand Strategy
6.4.1 Concept and Role of Brands
6.4.2 Brand Positioning
6.4.3 Brand Design
6.4.4 Brand Management Strategy
6.4.5 Brand Promotion Strategy
6.5 Pricing Strategy
6.5.1 Factors Influencing Product Prices
6.5.2 Product Pricing Strategy
6.5.3 International Product Pricing Strategy
6.6 Channel Strategy
6.6.1 Concept of Marketing Channels
6.6.2 Types of Marketing Channels
6.6.3 Design of Marketing Channels
6.6.4 Management of Marketing Channels
6.7 Promotion Strategy
6.7.1 Concept of Promotion
6.7.2 Role of Promotion
6.7.3 Steps of Promotion Activities
6.8 Franchise Strategy
6.8.1 Concept of Franchise
6.8.2 Basic Forms of Franchise
6.8.3 Franchisor and Franchisee
6.8.4 Characteristics of Franchise
6.8.5 Characteristics of Franchise in China
6.9 Other Strategies for Expanding Textile Markets
6.9.1 Establishing a Concept Compatible with the Market
6.9.2 Emphasizing Technological Innovation
6.9.3 Emphasizing the Effect of Advertising
Chapter 7 Textile Circulation and Transportation
7.1 Packaging of Textiles
7.1.1 Role of Packaging
7.1.2 Common Packaging Materials
7.1.3 Packaging Requirements
7.1.4 Packaging Marks
7.1.5 Main Packaging Methods
7.2 Transportation and Storage of Textiles
7.2.1 Product Stacking
7.2.2 Product Compatibility
7.2.3 Storage
References