Real Estate Full-Process Planning Practical Tutorial

Author: Mo Hongwei
Publisher:
Publish Date: 2005-04-01
Features: This book adopts a writing method that combines theory with practical case studies. It systematically and comprehensively introduces the professional knowledge and practical operation skills of real estate full-process planning to readers from six aspects: market research, project positioning and conceptual design, investment estimation and quality schedule, image planning and marketing promotion, sales agency, property management, and brand extension. The book is characterized by its systematicity, comprehensiveness, professionalism, and operability, making it suitable for undergraduate students of real estate majors in universities, real estate company planners, mid-career enterprise management personnel, and other individuals who are about to engage in real estate planning work.