Packaging Design Practice

Author: (British) Morgan (Morgan C. L.
Publisher:
Publish Date: 1999-03-01
Features: This book selects more than 50 successful packaging design cases from around the world. From American weather-resistant coatings to Russian whiskey; from detergents to high-tech lighting fixtures, etc. Each case includes an analysis of design key points, written descriptions, and design renderings, which are sure to provide valuable inspiration for packaging designers. Today, packaging design has become one of the most exciting design fields. For a product's packaging to succeed in sales, it must be able to attract customers' attention in one second and convey accurate information. Therefore, packaging design is a comprehensive art that integrates elements such as trademarks, advertising, displays, and promotions. Packaging designers also need to understand the entire production and drafting process. This book selects more than 50 successful packaging design cases from around the world. From American weather-resistant coatings to Russian whiskey to high-tech lighting fixtures, etc. Each case includes an analysis of design key points, written descriptions, and design renderings, which are sure to provide valuable inspiration for packaging designers.