Modern logo design and CIS design

Author: Fu Yuan
Publisher:
Publish Date: 2005-03-01
Features: This book is compiled based on the author's years of teaching research and practical work, referencing domestic and international materials. It covers two major content areas: logo design and CIS design. The book provides in-depth yet accessible discussions on logo design and CIS design, focusing on concepts such as the concept of logos, the history of logos, the classification of logos, requirements and principles of logo design, taboos in logo design, standard drafting of logo graphics, as well as the definition of CIS, the overall system composition of CIS, the history and development of CIS, the role of CIS, and design methods and steps for CIS. The book is richly illustrated with numerous examples of outstanding domestic and international works for analysis and elaboration. It can serve as a teaching material or reference book for advertising design, art design, industrial design, and other related majors in universities and colleges, as well as a learning reference for designers and artists.