Enterprise Intellectual Property Strategy ((Second Edition))

Author: Feng Xiaoqing
Publisher:
Publish Date: 2005-04-01
Features: This work is the outcome of the Youth Project "Research on Intellectual Property Strategy of Enterprises in the Knowledge Economy Towards the 21st Century" by the Hunan Provincial Department of Education and the Soft Science Research Project "Research on the Technological Innovation and Intellectual Property Strategy of Chinese Enterprises Under the Conditions of 'Entering the WTO'" by the Hunan Provincial Department of Science and Technology. The author is one of the renowned scholars in the field of intellectual property studies in China. This book employs theoretical methods from economics, management, and law to comprehensively, systematically, and deeply analyze and explore the principles, methods, and operational strategies for Chinese enterprises to develop and effectively implement intellectual property strategy projects. It also provides a thorough introduction to the successful experiences of enterprises in China and abroad in intellectual property strategy. The author is particularly dedicated to researching the pathways and mechanisms for integrating corporate intellectual property strategy into technological development, production and operation management, and marketing strategy. The book offers practical theories and methods to help enterprises comprehensively improve their intellectual property management, protection, and operational levels. Furthermore, it delves into the perspective of intellectual property as a competitive resource, exploring how Chinese enterprises can effectively create markets, capture market share, and gain competitive advantages in the market. It provides effective strategies and substantial empirical materials for Chinese enterprises to navigate the global competitive environment. This book plays a significant theoretical guiding role and practical operational value in strengthening the innovative work of knowledge management in Chinese enterprises and the effective implementation of intellectual property strategy. Target Audience: Enterprise managers, professionals in the field of intellectual property, college students and teachers in relevant disciplines, and other readers interested in intellectual property.