Business Administration Simulation

Author: Zhao Shu, Editor-in-Chief; Mao Jianglin, Deputy Editor-in-Chief
Publisher:
Publish Date: 2005-03-01
Features: This book serves as the dedicated teaching material for the "Business Administration Simulation" course. It fully considers the ability development goals of management majors or trainees while also taking into account their comprehensive knowledge base and practical foundation. Based on the fundamental principles, skills, and methods of business and management, the book introduces the business management simulation system and process, emphasizing the methods and steps of environmental analysis, strategy application, decision-making, and planning formulation in business operations, as well as the methods for conducting comprehensive analysis and evaluation of business processes and outcomes. As a supplementary application for related teaching software, the book provides detailed introductions to the organization of the simulation process, simulation practice steps, content, and methods, as well as specific explanations of on-computer simulation operations and on-computer testing. This not only helps trainees master the simulation practice process and understand the learning content but also enables them to grasp the fundamental laws and complete processes of business and management operations, gaining genuine practical experience in management and deepening their intuitive understanding of applying management theory to practice. The goal is to strengthen trainees' in-depth understanding and mastery of modern business management theories, principles, and methods, train and cultivate their professional skills in solving practical problems using learned management knowledge, and enhance their practical abilities and comprehensive qualities in engaging in management activities. The book is divided into four parts:
Part 1: Overview of Business Administration Simulation, including: simulation principles and systems, simulation environments and simulation enterprises;
Part 2: Basic Principles of Business Administration, including: fundamentals of business operations, business management concepts and principles, business operation decision-making and strategies;
Part 3: Simulation Process and Practice, including: production decision-making and planning formulation, sales decision-making and planning formulation, financial decision-making and planning formulation, operational analysis and comprehensive evaluation;
Part 4: Simulation Operations, including: on-computer simulation operations, on-computer testing.
The book is also accompanied by a CD-ROM titled "Business Administration Simulation Decision Practice Program."