Real estate development and operation

Author: Gao Xiaohui
Publisher:
Publish Date: 2005-03-01
Features: This book aims to apply modern business theories and combine the requirements of the new century for the development of the real estate industry to explore the theories and methods of real estate development and operation. The book consists of nine chapters: Chapter 1 provides a brief introduction to real estate development and operation, Chapter 2 discusses the theories and methods of real estate market analysis, Chapter 3 analyzes real estate project planning and feasibility studies, Chapter 4 explores the theories and practices of real estate financing, Chapter 5 examines the entire process of real estate project implementation, Chapter 6 offers a brief introduction to real estate project management, Chapter 7 discusses real estate transaction methods, Chapter 8 introduces real estate marketing theories and explores online marketing methods, and Chapter 9 examines real estate asset management theories and analyzes property management theories and methods. The book strives to be rich in content, connect theory with practice, and draw on successful international experiences while aligning with China's national conditions. It can serve as a teaching material for undergraduate and graduate students majoring in real estate operation and management, engineering management, and can also be used by professionals engaged in real estate development and operation. It is particularly valuable for organizers and decision-makers in the field of real estate development and operation.