Corporate Culture Case Study

Author: Liu Guangming
Publisher:
Publish Date: 2003-05-01
Features: Corporate culture and economic ethics are a major issue in the operation of modern market economies and the development of enterprises. Some scholars abroad have pointed out that "corporate culture and economic ethics will be the key factors determining the success or failure of enterprises and the revitalization of national economies in the next decade." As a management theory, corporate culture holds significant theoretical and practical importance for both corporate and societal development. This book is a collection of selected corporate culture cases from China and abroad. It comprehensively and systematically gathers a large number of corporate culture materials from famous companies around the world.